Here are the main things you need to know before you start using stock footage in your own work. Of course, you can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand.

Not all stock footage is created equal as far as legality goes. The Legal Stuff: What You Need to Know When Using Free Stock Footage If there are any gaps in your self-shot footage, stock footage can patch them without drawing attention to them. Stock footage is ideal for smoothing out transitions and moving your video’s storyline along.Even a few seconds of footage can get a viewer on the same page as you. Stock footage can be a useful shorthand for creating a mood, setting a scene, or conveying an idea.If you want to get footage of places you can’t visit yourself, stock footage is the way to go. For instance, thanks to other people’s uploads to the web, you can find clips of outer space and various well-known locations across the world without ever having to set foot there. If you want to get footage of places you can’t visit yourself, stock footage is the way to go.It takes just a few seconds to download a stock clip. Hiring a camera crew is costly, and doing all your own filming can eat up a lot of time. Using free stock video is cheaper and simpler than shooting your own, especially if you’re on a tight budget or production schedule.

Here are just a few benefits you can gain from it. There are tons of situations in which video creators might need or want to use free stock footage. Make sure to check out One Video - 12 Styles: How to Customize Any Stock Video to Your Brand

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